Including efficient coordination of consumer research studies, descriptive evaluation, data interpretation, and insightful report writing. When you have too much on your plate, Blade Consulting can step in and manage projects in whole or in part, according to your needs and specifications.
Moderating Focus Groups and one-on-one interviews
Moderate focus groups to identify and prioritize the needs and desires of your target consumers. Get direct feedback about your latest prototypes and/or competitors products.
To insure that consumers can easily interact with your products. Evaluate software, electronic gadgets, personal care and household cleaning products, packaging, and product instructions. Contextual Inquiry, Think-aloud, Persona development, Sorting, and a variety of other methods are utilized.
Data Interpretation and Report Writing
Insightful and pragmatic interpretation of a wide range of qualitative/quantitative data and statistical analyses. Clear, to-the-point report writing style.
Program Reviews and Leadership Training
Evaluation of current programs to explore areas for improvement and to promote increased effectiveness. Work with experienced staff to review methods, brainstorm new approaches, and improve personal interactions by coaching in techniques for "speedreading" colleagues, understanding differing motivations, conflict resolution, and more.
Descriptive Panel Training
Training of in-house staff or outside candidates to objectively evaluate your products.