Consumer Insights, Usability, Sensory Evaluation

Descriptive Panel Training


Trained Descriptive Panels allow you to:

 Develop a common language for clear communication.

 Provide direct measure of perceived appearance, flavor, and texture.

 Make integrated measurements such as Overall Flavor Impact and Amplitude (balance and fullness of flavors).

 Screen supplier materials to ensure that they meet specifications.

 Screen prototypes to verify intended formulation and design changes.

 Set quantifiable, precise product specifications that  can be implemented across plants and among suppliers/ vendors.

 Aid in interpretation of customersí reactions and complaints.

 Establish relationships between user perceptions and instrumental methods.